With over 15 years in the sports and outdoor apparel industry, I have successfully led product initiatives across multi-seasonal collections, including accessories, outerwear, technical apparel, and both cut-and-sewn and seamless technologies. I bring deep expertise across the full product lifecycle – from concept development and consumer insight integration to market launch, performance analysis, and range optimization.
 
My focus has always been on aligning product strategy with commercial goals and brand positioning, ensuring collections resonate with both core athletes and broader performance-driven consumers. By connecting market trends, athlete feedback, and innovation, I’ve consistently delivered technically strong and commercially successful products.

Rooted in a strong wintersports culture, I hold a certified I&S ski touring and mountain guiding license, allowing me to translate authentic user experience into reliable product functionality. This hands-on understanding strengthens my ability to bridge consumer needs with technical innovation.
 
I have led cross-functional teams across product development, design, sourcing, and sales, ensuring collaborative workflows, seasonal structure, and achievement of margin and timing targets. My international experience across Europe, North America, and Asia further enables me to manage global product initiatives with confidence.
 
Combining operational excellence with intuitive product storytelling, I shape collections that deliver technical value while building strong emotional connections – anchored in sustainability, performance, and modern wintersports culture.